News

In a strategic partnership with Philadelphia-based Tierney agency, 3FM has a media buying agreement to place ads for the PECO LIHEAP/CAP campaign. LIHEAP is a federal financial-assistance program that benefits low-income residents. LIHEAP has helped more than 40,000 families in the Philadelphia region pay their energy bills.

3rd Floor Media is a longtime consultant for the Pennsylvania Juneteenth Initiative, the host and organizer of the annual Philadelphia Juneteenth Parade and Festival founded in 2016. 3FM’s founder participates as color commentator in the television broadcast of the parade.

Gary Shepherd, Founder, President and CEO of 3rd Floor Media LLC, serves on the Board of Governors for the Philly Ad Club, a professional organization dedicated to connecting and supporting industry leaders in advertising and media. He is the chair of the Diversity, Equity and Inclusion committee.

3rd Floor Media produced the Philadelphia Foundation’s brand essence video and supports their PHL COVID-19 Fund—a program that awards grants to non-profit organizations committed to assisting at-risk and disadvantaged Philadelphians impacted by COVID-19.

3rd Floor Media has partnered with 6abc Philadelphia, The Walt Disney Company-owned TV outlet, to assist in the development of news stories and content that uplift and celebrate the Black community. 3FM will also provide guidance on the reporting of historic and sensitive topics, such as race and civil injustice. Pictured above: Gary Shepherd (left) with 6abc Action News co-anchors Sharrie Williams (center) and Rick Williams (right).